The U.S. automaker Chrysler has officially announced that it will not be produced the next generation of 300C Touring, the station wagon segment and the company that is going to be retired: an item is safe to say with certainty that we will not see another wagon Chrysler similar in price, that is the CEO of the brand, Saad Chehab, Chief Executive Officer also carmaker Lancia (which could be imported into Europe, here, among us, the likely station wagon version of the Chrysler 300C, transforming it into the topic as has already happened for the sedan). In an interview with the influential British magazine Autocar, the manager explained that “sales in the U.S., for estates, are too slow to justify the development costs”, ie that (roughly) sales in the U.S. of this type of wagon is too slow (too low) to justify the development costs. In other words, there are not so abundant requests for Chrysler 300C Touring version in the catchment area in North America to ensure success and therefore the coverage of investment required to commercialize this wagon.
To us it may matter very little, as the U.S. carmaker Chrysler would not have imported it here in Europe, the wagon version of the Chrysler 300C (brand has completely canceled its price in the Old Continent and has ceased to export beyond Atlantic Ocean their cars, preferring – at the suggestion of Sergio Marchionne – Lance rebrand all vehicles traveling in North America, Chrysler logo). However, we stress that the station wagon version of the Lancia Thema would undoubtedly crop success in Europe and therefore might have contributed to some extent, economic coverage of the investments necessary to put the world’s Chrysler 300C Touring.
